Capital + Capabilities Model
Catena Growth Ventures is the dedicated investment arm of Catena Media — deploying minority equity into high-growth digital businesses with non-SEO traction and US market focus.
The affiliate landscape is shifting fast. Growth is moving beyond SEO into paid media, communities, and creator channels. CGV backs and accelerates the operators building these new engines — bringing capital and the full Catena platform alongside it.
Each portfolio company gets access to all three engines — equity capital, Mrktplays distribution, and O&O properties — creating compounding value beyond a single investment.
We back affiliate and digital media businesses going beyond traditional SEO — founders building diversified, scalable traffic engines in high-intent US verticals.
We tailor the structure to fit the business and growth stage — not the other way around.
We're not generalists. These are the specific profiles we actively seek out and move quickly on.
Primary focus on iGaming and prediction markets, with strong appetite for the tooling and community infrastructure that powers the ecosystem.
We're operators first. Catena Media runs five major O&O properties — portfolio companies get direct access to this distribution engine from day one.
Portfolio companies gain direct commercial integration pathways across these properties from the point of investment.
Being direct about what falls outside our mandate saves everyone time. If your business fits any of the below, we're not the right partner — and we'll say so quickly.
We aim to respond within 5–7 business days. The more context you include upfront, the faster we can give you a substantive answer.